NewRise already had the platform. They needed the program.
When Koydo shipped the NewRise Heating & Cooling platform in 14 days, the Comfort Club infrastructure was live on day one: Stripe recurring billing, in-app membership management, and a dedicated Comfort Club landing page inside the customer app. What NewRise needed next was to fill it.
The Q1 goal: 50 active Comfort Club members — homeowners paying $150/year for two tune-ups, priority dispatch, and a 15% labor discount. At 50 members, the Comfort Club generates $7,500 ARR and creates a base of high-intent repeat customers before the peak summer season.
Comfort Club live in the app on day 14.
The Comfort Club page inside the NewRise customer app went live on the same day as the app itself. Stripe billing was configured, membership tiers were set, and the first push notification campaign was scheduled before the app was submitted to the App Store.
- Membership tiers configured. Single-tier Comfort Club at $150/year or $13.99/month. Two annual tune-ups (spring AC + fall heating), priority scheduling in peak months, and 15% off labor on all service calls.
- In-app enrollment flow. Customers tap “Join Comfort Club” inside the app, Stripe handles billing, and membership is active instantly. No phone call required.
- Post-service push campaign. After each completed service call, the Service OS automation sends a push notification: “Save 15% on every future visit — join the Comfort Club.”
- Technician upsell prompt. Field tech app displays a Comfort Club offer card on job completion. Techs can share the enrollment link with the homeowner on-site.
~30 members at 60 days. Q1 target: 50.
At 60 days post-launch, NewRise had approximately 30 active Comfort Club members — on pace toward the Q1 target of 50. Numbers below are illustrative projections based on the operating model; Robert to replace with verified actuals before publishing.
- Active members at 60 days: ~30 (illustrative — update with actuals)
- Q1 target: 50 members → $7,500 ARR at $150/year
- 12-month target: 200 members → $30,000 ARR
- Primary enrollment channel: Post-service push notification (illustrative — update with actuals)
- Enrollment rate from push: TBD — capturing now
All figures above are illustrative projections, not earned revenue. Robert to update with verified actuals before this page goes live.
Three things that drove early enrollment.
1. The app already existed. Enrollment was in-app, not a separate web form. When the post-service push hit, the customer was one tap from an active membership.
2. Stripe handled everything. No manual billing, no paper forms, no chasing payments. Members enrolled, Stripe billed them, and Service OS activated their benefits automatically.
3. The tech was part of the pitch. The on-site Comfort Club offer card gave field techs a low-pressure way to introduce the program at the right moment — right after a successful service visit.
Recurring revenue in 14 days.
The Comfort Club didn't require a separate product, a separate billing system, or a separate app. It was live the day the platform launched — because Koydo Service OS builds it in at every tier.
If you want to launch a membership program for your HVAC, cleaning, or service business, the stack is already built. The next step is a 30-minute call.