TrueForm Remodeling — milestone-based deposits and live project galleries closed 30% more bids.

Business: TrueForm Remodeling [OPERATOR_NAME_PLACEHOLDER: e.g., a 4-crew residential design-build remodeler]. Founded ~2018, four full-time crews, two designers, one project coordinator. Average ticket is in the high-five-figures range with a kitchen-and-bath specialty plus whole-home renovations. [NEEDS_OPERATOR_CONFIRMATION: actual founding date, crew count, ticket size]

Service area: Sacramento metro and the I-80 corridor through Roseville, Folsom, and El Dorado Hills. Bookings are by referral, by Houzz inquiry, and by inbound form fill from the Google Business Profile.

The owner: A licensed general contractor who runs the design and bid process personally and hands off to a project coordinator at signed-contract. Wanted to spend less time chasing deposits and answering “how is my project going?” texts at 9pm. [OPERATOR_NAME_PLACEHOLDER]

Before Koydo, TrueForm's client-facing presence was a WordPress portfolio site, a Houzz profile, and a Google Business Profile. The back office was a Google Workspace, a shared Dropbox of project photos, QuickBooks Online, and a paper contract that required the homeowner to write a check or Venmo a deposit before crew dispatch.

The friction points the owner repeatedly named:

• Deposit drop-off. Roughly ~25% of signed contracts paused at the deposit step because the homeowner had to find a checkbook or set up a Venmo transfer. [ILLUSTRATIVE: realistic remodeler benchmark; needs operator confirmation]
• Photo-update fatigue. The project coordinator was sending 3–5 photo update texts per project per week. With 12 active projects, that was 40+ ad-hoc texts a week, often after hours.
• Bid-to-close gap. Bids sat for an average of 14 days before homeowners signed. Owner attributed half the delay to indecision, half to the homeowner not being able to easily share the bid + portfolio with a spouse or partner.
• No after-hours channel. Homeowners with a 9pm question texted the owner's personal phone. There was no “customer app” for them to look at their own project.

TrueForm signed up on the Crew tier ($199/mo) with the standard $999 setup. Kickoff call was day zero. The Koydo Studios build followed the same 14-day playbook used for NewRise Heating & Cooling, with the project-gallery and milestone-deposit modules tuned for the remodeling vertical.

• Days 1–3: Discovery call, brand capture (logo, colors, photography style), service menu defined (kitchen, bath, whole-home, ADU), and Stripe Connect sub-account provisioned for direct-to-operator deposits.
• Days 4–7: Branded iOS and Android Flutter app built off the Koydo Service OS template with remodeling-vertical screens — bid acceptance, milestone deposit (design retainer, demo deposit, rough-in, substantial completion, punch list), and a live project gallery keyed to the homeowner's job ID.
• Days 8–10: Next.js marketing site at trueform.koydo.app [ILLUSTRATIVE URL] launched with the existing portfolio imported from WordPress, plus an in-app booking link replacing the static contact form.
• Days 11–13: App Store and Google Play submission, customer list import from the existing Google Workspace contacts, and a 30-minute training session for the project coordinator on the dashboard.
• Day 14: Both stores approved [NEEDS_OPERATOR_CONFIRMATION on actual store-approval timing for this build]. TrueForm pushed an SMS to the existing book of customers and live-active prospects with a download link.

Every metric below is illustrative of what a 4-crew remodeler can expect in their first month on Koydo Service OS. They are pulled from the Service OS pricing research benchmarks and tuned to the remodeling vertical, not from a real operator's closed books. [ILLUSTRATIVE: realistic numbers from research doc]

• App downloads: ~110 in the first 30 days, primarily from the SMS push to the existing customer book and active-prospect list.
• Bids accepted in-app: 14 of 22 active bids in the first 30 days closed via in-app accept-and-pay-deposit, vs the ~50% baseline from the paper-contract-plus-Venmo workflow. That is roughly +30 percentage points of close rate in the bids that went through the app.
• Deposit collection time: average time from bid acceptance to deposit-paid dropped from ~3.5 days to under 4 hours, because the homeowner pays the design retainer in the same in-app step they accept the bid.
• After-hours photo-update texts: down ~70% in the first 30 days because homeowners self-serve the live project gallery in the app instead of texting the coordinator.
• Stripe processing: standard 2.9% + 30¢, settled direct to TrueForm's Stripe Connect sub-account. Koydo takes no cut of payments.

[NEEDS_OPERATOR_CONFIRMATION] All quantitative claims in this section are benchmarks for the typical 4-crew residential remodeler launching on Koydo Service OS Crew tier. They are not yet attributed to a named operator.

• Customer app: Flutter (iOS + Android), branded with TrueForm colors, logo, and photography. Submitted under the Koydo shared developer account on Crew tier; transferable to TrueForm's own developer account at any time for the standard $999 transfer fee.
• Marketing site: Next.js App Router, Tailwind, deployed on Vercel at trueform.koydo.app, with SEO, schema.org markup, and an in-app booking handoff. [STATUS_TBD: custom domain trueformremodeling.com cutover pending registrar transfer]
• Booking back-end: Supabase Postgres, in a US region, with row-level security scoped per-operator. Standard Service OS schema with remodeling-vertical extensions for milestone deposits and project galleries.
• Payments: Stripe Connect sub-account for TrueForm. Milestone deposits modeled as Stripe metered subscription items so the homeowner sees a single line-item history per project.